White Labeling and Branding Guide

White label the iDenfy identity and business verification flow with your own logo, colors, fonts, and domain. Full white label options available on request.

iDenfy is fully white-labelable. Your users can go through the entire verification experience — KYC and KYB — without seeing the iDenfy brand. This guide covers what you can customize, what’s included by default, and how to unlock the full white label package.

KYC Branding

Create and manage multiple branding themes for the identity verification flow — logo, colors, font, watermark, and support email. Assign a theme per flow configuration or pass one at token generation.

KYB Branding

Create and manage multiple branding themes for the business verification form — logo, colors, and fonts. Themes are assigned per KYB session or flow.

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What You Can White Label

Included for All Plans

Every iDenfy account can customize the verification UI out of the box:

• Logo — Your company logo in the header of the verification flow (SVG or PNG, minimum 200 × 200 px)
• Colors — Full color palette: primary/secondary brand colors, backgrounds, typography, borders, and all status states (success, error, warning, info)
• Fonts — Upload your brand font (.otf, .ttf) to replace the default typeface across the entire interface
• Company name — Displayed to users throughout the flow
• Support email — Shown to users if they need help during verification
• Session timer — Show or hide the verification countdown timer

Full White Label Package

For a fully unbranded experience, the following options are available on request:

Watermark Removal

By default, iDenfy applies a watermark to verification PDFs. Full white label removes it entirely.

iDenfy Branding Removal

Remove the iDenfy logo and “Powered by” attribution from the web flow and iFrame.

Custom Domain

Serve the verification flow from your own domain rather than iDenfy’s.

Custom Email Notifications

Send verification emails from your own domain and with your own copy.

Interested in the full white label package? Contact your account manager or reach out to [e-mail].

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Configuring the Verification Flow

Beyond branding, the settings below control which steps users go through and how strictly documents are checked. Use these to shape the experience alongside the visual customization.

What you want to configure	Settings tab
Allowed devices, redirects, manual review rules	Configuration
Accepted document types and countries	Document & Identity Verification
Face liveness, NFC, anti-spoofing strength	Biometric & Liveness
AML screening, duplicate detection, blocklists	AML & Fraud Prevention
Proof of address step	Proof of Address
Web/iFrame screens, photo AI insights, SDK behavior	User Interface & SDK
Consent text and privacy terms shown to users	Privacy Policy